Summer 2017: The Nixon Hospitality team and I began developing the brand identity for their next restaurant—a 70s-inspired concept that would be equal parts eatery and eclectic museum. The name Glorious Emporium was there from the beginning, inspired by the space’s nostalgic collection of memorabilia. Choosing the full name took time, with many options considered. Ultimately, Skinny Duke was chosen—drawn from David Bowie's "Thin White Duke" persona. I always imagined Skinny as a fictional 70s musician, and this restaurant as the kind of place he'd hang out in after a show.

(Photo credit: Evan Berg & Nixon Hospitality)