Spring 2018: The Nixon Hospitality team added bowling lanes to BNA Brewing Co. The goal was to brand the space which would complement the existing BNA aesthetic while also standing on its own. The resulting identity drew inspiration from the repeated lines throughout the space—pipes, bowling lanes, and other structural elements—and featured a slightly Art Deco–inspired logo, which led to the creation of a full custom typeface. A highlight of the project was the neon sign featuring the Tragically Hip lyric, “I had a feverish dream.” I sourced Gord Downie’s handwriting to design the word “feverish.”

(Photo credit: Evan Berg & Nixon Hospitality)