Winter 2025: Having known Jaxon Jurome for years, I wasn’t surprised to learn that he, along with his brother Jarvis and sister Jayda, came up with this idea. Their grandfather used to make “Happy Hugger” necklaces, designed to release positive energy through a hug. With this new venture into apparel and handmade jewelry, the family has carried on that tradition by using the same name. The design approach focused on keeping things light, energetic, and centered on positivity using a hand drawn aesthetic.