The Digital Gateway
Switch United
Winter 2010: The Digital Gateway is a digital interactive installation in a 110 ft. long passageway at the BC Showcase at Robson Square, part of the 2010 Commerce Centre which hosts VIP and corporate visitors during the 2010 Winter Olympic & Paralympic Games. My role of Art Director meant I was responsible leading our team of designers and developers while working with the creative directors to come up with the aesthetic and visual metaphors to tell our story.
(Song written/performed by Dallas Erickson & produced by Brad Gibbons)Vancouver 2010 Olympics
Seventeen animated, illustrated vignettes tell the stories of business innovation and success in the Western provinces various economic sectors, from transportation, tourism, and marine industries to aerospace, renewable energy, and life sciences. From the heron bird signifying wilderness tourism morphing into the HERON unmanned aircraft representing aviation, or the hydro-electric dam transforming into manufactured hubcaps, the illustrations depict the Wests dynamic, interconnected economy. Each vignette was digitally drawn by hand, frame by frame, and integrated into Flash.